Who Designs the Slides? — DIY vs Pro Templates for a Digital Sandwich Board
Three Content Creation Options
- DIY: make your own JPG/MP4 in Canva, Photoshop, or any editor → save to USB → load.
- Assisted: you provide photos & copy, a designer optimises size/contrast for daylight readability.
- Full-Service: agency plans seasonal campaigns, provides fully-designed slide packs.
Tips for DIY Success
- Shoot food/products in good daylight or ring-light for crisp images.
- Keep uncluttered backgrounds and strong colour contrast.
- Use under-7-word headlines + price badge.
- Always test your slide outdoors on the screen at curb distance.
Playlist Management without Apps
- Insert USB → select files with remote → save to internal player.
- Re-order slides or day-part breakfast/lunch/dinner promos right on the screen menu.
- No internet log-ins or passwords to slow staff down.
Key Takeaway
Most small businesses succeed with a hybrid model – DIY for daily offers, pro-designed seasonal packs for polished campaigns.