Cost vs. Return on Investment

Instead of viewing the board as another expense, consider the added revenue from extra walk-ins versus the one-time hardware cost.

 

Typical Cost Snapshot

Item	One-Time	Ongoing
Jack In The Box 43″ unit	Hardware purchase	–
Battery replacement (after 2-3 yrs)	Low, only as needed	–
Power consumption	–	≈ $5-$10 / mo on AC use
Printing/chalk	Cut to near zero	–

 

Hidden Savings

• No repeat printing or chalk supplies.
• Staff save time changing offers.
• Weatherproof hardware means longer seasonal use — not replacing water-damaged posters.

ROI Example

A juice bar with a $9 average ticket adds 15 new walk-ins per weekday → ≈ $135/day → pays off hardware cost within months.

 

Key Takeaway

With 50,000-hour LED life, battery re-charge cycles of 500-800, low energy use, and reduced print waste, Jack In The Box delivers fast pay-back and sustainable savings.